Over the past ten years, the words 'sociopreneur', 'sociopreneurship' as well as 'social entrepreneurship' are often repeated around us. Not only in the international world, the words are even familiar to the villagers. So actually, what is a sociopreneur or social entrepreneur?
Referring to the seminar 'Sociopreneur: Business & Sharing' held by ISDP (Islamic Sociopreneur Development Program) carried by Laznas BSM (Bank Syariah Mandiri National Zakat Institution) and hosted by Mr. Mohammad Iqbal, who is a coach of sociopreneurs or Social Entrepreneurs in various Indonesian territory, we can get a clear understanding of sociopreneur. Social sociopreneur or Entrepreneurship is a business-based entrepreneurial activity with the main mission of creating Social Impact, which increases the level and standard of living of the lower classes of society. The mission of the sociopreneur is to empower the lower class society.
According to Mr. Iqbal, business activities in sociopreneur are not for profit alone. The benefit of the community or other business actors in the value / environment chain is its priority. The main point in sociopreneurship is the existence of problems in the community that are resolved.
Every country, of course, has different national characteristics. Including Indonesia which has a characteristic in sociopreneurship values. That is to help others, mutual cooperation, because that business is not to enrich yourself and be happy if other people can progress.
The history of sociopreneur in Indonesia starts from before independence. The Islamic Trade Sarekat initiated by HOS Tjokroaminoto, Taman Siswa by Boedi Oetomo, Muhammadiyah and Nahdatul Ulama Community Organizations are mass organizations that use the principle of sociopreneurship in their programs.
In post-independence, State-Owned Enterprises (BUMN), Private Owned Enterprises (BUMS), and many individuals also apply sociopreneurship values in their business. Senior figure Ir Ciputra to the Millennial Gen Nadiem Makarim figure also applied the same.
The sociopreneurship business field is vast. Starting from Agriculture, for example there is Argadaya in Yogyakarta, the Environment is a Swatri Waste Bank in Malang. In the health sector there is Health Insurance in Malang. In the field of Tourism, there is the Tegal Waru Tourism Village in Bogor. Education, there is a British Village, Kediri. Culinary, there is Cimol in Banyumas. Clothing, there is Azkasyah in Bogor. In the field of Finance, there are LKMS aka Islamic Microfinance Institutions that are established in various regions in Indonesia. In addition to that, there are still many sociopreneurship-based businesses in Indonesia that will certainly take time if everything is explained here.
In a village or city, which one is more likely to apply sociopreneurship? Apparently, the opportunity to become a sociopreneur in the countryside has a greater chance because there are still many Natural Resources (SDA) and Human Resources (HR) that have not been managed optimally.
In running sociopreneurship certainly has its own challenges. Especially in the Millennial Generation today. Bosses, disloyalty, individualism, and instant success are some of the majority characters of Millennials which certainly hinder if you want to become a sociopreneur. As a result, of course investor confidence is very difficult to obtain. Not to mention, the temptation in the form of a salary offer to be an employee that looks bigger than being a sociopreneur as well as the risk of experiencing on the trac decrease in turnover is a challenge in itself. Even so, Millennials certainly have a positive side. Familiar with technology, many ideas and creatives are the capital to run sociopreneurship. The solution to all these challenges is that the Millennial Generation Sociopreneur must think comprehensively and have a mentor who functions as a Guidance or referral, a place for consultation, sharing, encouragement and mentor for the sociopreneur to remain on the track and achieve success.
Some key words in sociopreneurship are Entrepreneurial Activities, it takes a variety of Potential Businesses and the Basic Entrepreneurial Mentality. Sociopreneurship must also be business based by using a Business Model or with a Business Plan and Business Process. To get Social-Impact or the impact on the social community, it takes Supply Chain (business organization system) and Customer Satisfaction. Finally, in improving the living standards of the lower class, a standard of living criteria / measurement can be used as a benchmark. In addition, sociopreneur must also understand the philosophy of Beggars & Businessmen. A sociopreneur is not a beggar who is usually begging but he is a businessman who never asks. In his dictionary the businessman is not "asking" but "borrowing" and therefore if he applies for a loan such as credit he will definitely return it.